New Mexico History Museum
The Tiffany Ties that Bind
FOR IMMEDIATE RELEASE
April 16, 2009
the New Mexico History Museum
What does ultra-chic Tiffany’s have in common with New Mexico? More than you’d expect. From late-1800s Tiffany-blue turquoise to a spectacular early 20th- century silver service, Tiffany’s ties to New Mexico are among the surprises awaiting visitors to the New Mexico History Museum, opening May 24.
For the Tiffany tales’ beginnings, go back to 1837, when Charles Lewis Tiffany founded Tiffany and Young, a fine-goods emporium that introduced a novel idea of the time: the non-negotiable selling price. In that same year, Tiffany introduced the famous “Tiffany Blue Box” – a cherished trademark of Tiffany & Co.
In 1889, George F. Kunz, the company’s renowned gemologist, won an award in Paris for a collection that contained a sample of New Mexico turquoise. In 1892, Kunz announced that certain colors of turquoise had come to be considered “gem quality” – namely, the Tiffany Blue color. According to a New York newspaper: “That is a turquoise far and away the finest in America, and it came from these new mines in New Mexico. It is worth $4,000. … (I)t is probable that gems to the value of $200,000 a year may be obtained from this mine.” Clearly, Kunz had recognized the possibilities of further branding the Tiffany Blue color by maintaining almost-exclusive rights to the turquoise he made suddenly valuable.
In that same year, 1892, James P McNulty came to Cerrillos, N.M., to mine turquoise, eventually landing with the American Turquoise Company, which owned the claims to a number of mines. The turquoise mined in Cerrillos at the time was of a very specific color, Tiffany Blue; and the ATC sold almost all of its turquoise directly to Tiffany & Co.
The 66 years New Mexico spent as a Territory of the United States were turbulent. The Territory was haunted by the Civil War, Indian raids, political bulldozing, and characters like Billy the Kid. McNulty’s years working for the Tiffany mines in New Mexico created their own share of unruliness, including rattlesnakes, explosives, late salary payments, Indian attacks and, worst of all, lawyers.
In 1896, McNulty encountered a group of four men on the mine’s grounds, claiming to be picnicking. He accosted them, and escorted them from the property. One of these men, Mariano F. Sena, soon filed a claim in the local courts, saying the mine was part of an old Spanish land grant, and that the ATC had to vacate and pay him $50,000. The lawsuit dragged on until 1911, when it was finally resolved by the U.S. Supreme Court. By then, the ATC had spent so much of its profits on legal fees that debt began a slow suffocation, finishing the company off in 1917.
McNulty continued to oversee the operation of his own mines in Cerrillos until his death in 1933, frequently being the only person to actually mine the stone. Through his career, he sent countless cigar boxes packed with turquoise to Tiffany & Co., until the mine was finally exhausted. (Most turquoise used in the Native American jewelry sold on the Plaza today comes from nearby Arizona, but a few small claims are still mined in New Mexico today.)
Tiffany & Co.’s connection to New Mexico doesn’t end there. In 1918, the state of New Mexico presented a 56-piece Tiffany silver service set to the battleship USS New Mexico. The set contains a humidor in the shape of a pueblo-style building, as well as a number of plates, each of which has a different scene – Coronado’s Expedition 1540-42; San Miguel Chapel – Oldest Church in the US; and the First Locomotive through Raton Pass – 1879.
The USS New Mexico served as the first flagship of the United States Pacific Fleet, and was a vital part of U.S. operations in the Pacific Theater of WWII. After the battleship was decommissioned in 1946, the service was used on the carrier Midway and the flat-top Bon Homme Richard before it was donated to the Palace of the Governors. For the first time in decades, the service will be on display at the New Mexico History Museum, minus two plates. Those plates, depicting the Santa Fe Trail and Taos Pueblo, will be loaned to the U.S. Navy for display on the new Virginia-class submarine New Mexico, to be commissioned in October 2009.
With an extensive collection of artifacts, bolstered by multimedia installations and real stories of people – from miners, cowboys, and gunslingers to the brave men and women who have served in our nation’s armed forces – the New Mexico History Museum brings life to the history of New Mexico. Get into it! Discover the history of the state at the opening of the New Mexico History Museum Memorial Day weekend.
For more information about the New Mexico History Museum, including a selection of user-ready high-resolution photographs, log onto http://media.museumofnewmexico.org/nmhm.
More than 8,000 additional, high-resolution photographs illustrating the history of New Mexico are available by keyword search at http://www.palaceofthegovernors.org/ (click on “Photo Archives” then on “Digitized Collections”). Most requests for scans from this site can be delivered the same day, and usage is free for publicity purposes only. Previous releases: The Railroad Wars The New Face of History The Tales that Made the American West New Mexico History Museum's Core Exhibits Telling the People's Stories: A Message from the Director Creating a Place for Our Past, by Dr. Frances Levine, El Palacio, Summer 2006
Media Contacts: Kate Nelson New Mexico History Museum 505 476 1141 Kate.Nelson@state.nm.us http://www.nmhistorymuseum.org/
Rachel Mason Ballantines PR Rachel@ballantinespr.com 505 216 0889 http://www.ballantinespr.com/
For full release with graphics and images, click below on download PDF.